國際包裝設(shè)計(jì)分享｜Honey Way蜂蜜包裝設(shè)計(jì)創(chuàng)意

Submitted By:COMMERSART

Client:Honey Way

How to make cough candy, pastilles and syrup out of honey:
A recipe● take some honey,● and that’s all!

Yes, you are quite right: these goodies are 99% pure honey, a natural remedy! Such a product requires honey sweet packaging. Also, in order to stress the product′s remedial properties, we had to lean towards the medical look. At the same time, we had to preserve the balance between the drugstore and the daily consumption concepts. And you know what? We can say with confidence that our team managed to find the honey equilibrium!

Sweet and healthy – is that possible? You bet! Honey speaks for itself, every one of us knows of its health benefits. When you first approach the packaging design, you need to emphasize the product’s advantages. The packaging magic works only when the product’s look complements the contents with a precise flow of visual associations.

How to create an ideal packaging for a product made of honey: A recipe you should turn into honey! The packaging must “ooze honey”! From the cap shape to colour and lettering. The honeycomb is a geometric perfection directly associated with honey. There is nothing more symbolic than that. And to complete the set, we decorated the line of products for children with children’s artwork.

A product that invites to buy the product’s packaging is the first point of contact between the manufacturer and a potential buyer. The design should not only attract the consumer’s attention, but it must also inform about the product. And what could be better than timeless images of nature?

如何用蜂蜜制作止咳糖、錠劑和糖漿：

菜譜● 吃點(diǎn)蜂蜜，● 就這些！

是的，你說得很對：這些糖果是99%純蜂蜜，一種天然的治療方法！這種產(chǎn)品需要蜜糖包裝。此外，為了強(qiáng)調(diào)產(chǎn)品的治療性能，我們不得不傾向于醫(yī)療外觀。同時(shí)，我們必須在藥店和日常消費(fèi)觀念之間保持平衡。你知道嗎？我們可以自信地說，我們的團(tuán)隊(duì)成功地找到了蜂蜜平衡！

甜蜜健康——這可能嗎？當(dāng)然！蜂蜜不言而喻，我們每個(gè)人都知道它對健康的好處。當(dāng)你第一次接觸包裝設(shè)計(jì)時(shí)，你需要強(qiáng)調(diào)產(chǎn)品的優(yōu)勢。只有當(dāng)產(chǎn)品的外觀以精確的視覺聯(lián)想與內(nèi)容互補(bǔ)時(shí)，包裝魔法才能發(fā)揮作用。

如何為蜂蜜產(chǎn)品創(chuàng)造一個(gè)理想的包裝：一個(gè)你應(yīng)該變成蜂蜜的配方！包裝必須“滲出蜂蜜”！從帽子形狀到顏色和字體。蜂巢是與蜂蜜直接相關(guān)的幾何完美。沒有比這更具象征意義的了。為了完成這一系列，我們用兒童藝術(shù)品裝飾了兒童產(chǎn)品系列。

邀請購買產(chǎn)品包裝的產(chǎn)品是制造商和潛在買家之間的第一個(gè)接觸點(diǎn)。設(shè)計(jì)不僅應(yīng)該吸引消費(fèi)者的注意力，還必須讓他們了解產(chǎn)品。還有什么能比永恒的自然圖像更好呢？